PASSION
Driven by love for beauty and fragrances.
Beauty, made personal
ABOUT US
Egyptian bornMade with passionSelf-care for everyoneSince 2017
01 / OUR STORY
ROOTED IN PASSION. MADE FOR MORE.
Founded in 2017, Soul and More is an Egyptian brand redefining the beauty industry with exceptional skin and body care products. What began as a small collection of products has grown into a diverse range of over 90 SKUs, each crafted with passion and a deep love for scents and fragrances. As a family business created by mother and daughter, Soul and More embodies a legacy of dedication and creativity.
Since making a significant impact in the market in 2020, we have continued to evolve, aiming for greater milestones while staying true to our core values: premium quality, accessibility, and the joy of self-care.
02 / PURPOSE
OUR MISSION
Our mission is to bring joy and confidence to every individual through Soul and More’s unique products. We combine premium quality with affordability to create experiences that resonate with our customers. We are committed to expanding our reach, both in product offerings and points of sale, to make self-care accessible to all. Sustainability and exceptional customer experiences remain at the heart of everything we do.
03 / THE FUTURE
OUR VISION
We envision becoming the leading name in skin and body care, not only in the regional market but also on an international scale. By expanding our product range, maintaining premium quality, and exceeding customer expectations, we aspire to be the top choice for body care enthusiasts worldwide.
04 / WHAT GUIDES US
OUR VALUES
QUALITY
Delivering products that exceed expectations.
ACCESSIBILITY
Making premium care attainable for everyone.
INNOVATION
Developing distinctive scents and formulas.